Tuesday, 4 March 2008

Landing Page Letdown and Conversion Impact

Compelling write up regarding the importance of landing pages and the effects that can be had on the conversion rates.

"...the e-tailer has a very small window of opportunity. If the first impression is anything other than relevant, the visitor will move on. To make the most of that first impression, it’s all about creating a personalized landing page and web experience that fulfills a visitor’s needs (throughout the click-stream process)."

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