The Market Live Performance Index has released new research;
The 2007 holiday season is over, the results are in – and the news is good for eCommerce. While retail sales overall showed lackluster gains of around 4 percent, merchants reported a year-over-year increase of 19 percent for online sales, according to comScore.
The MarketLive Performance Index results from the fourth quarter of 2007 reflect similarly strong gains. Performance Index merchants saw the overall Conversion Rate jump 18 percent versus the prior quarter to 4.80%. The Engagement Rate (visit-to-cart ratio) also nudged upwards as shoppers browsed, shared and researched gift possibilities; it climbed to 9.87%, a 4 percent increase from the third quarter. Surprisingly, performance also improved for cart abandonment, which typically increases as shoppers consider gift purchases and then discard them; abandonment dropped by 6 percent to 55.64%.
Friday, 29 February 2008
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