When you mouse over a category image you get an immediate enlargement, great for selling clothing or high detail products.
We believe that a feature like this will greatly increase a potential customer’s click through to the product page for a possible purchase as they do not have to advance further into a site to see more detail.
Other variations of this action are featured on some of our clients' sites.
* Donald Russell also utilizes a nice effect to enlarge their product image on their product pages
* Joules use an effect similar to this for showing cross sells on their product pages - using AJAX to see complementary products & size/colour variants, with an add to basket option.
* We liked the Uniqlo approach so much, we put it on Oliver Bonas: check it out on their dresses category page.
1 comment:
I've been seeing this feature on a lot of sites lately. A good idea, just don't go overboard.
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