Thursday, 31 July 2008

E-commerce spend up 17% in 2008

Forrester are seeing online investment is up:

The big reason for aggressive investments is the growing strength of the channel. With Forrester Research predicting of a 17% increase in e-commerce spending in 2008, and gas prices passing the $4 gallon mark, Forrester says e-commerce will be an even bigger priority for retailers."This is where retailers are actually seeing growth, and there is pressure to go where the growth channel is," their analyst says. "The reality is that the growth opportunities are online, and catalogers have to understand this."

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