Tuesday, 20 May 2008

Tips for Email Marketing

Tips to create a succesfull email campaign;
  • To make the campaign successful it needs to engage readers and build trust
  • They should be relevant to the interests of the subscribers and strike the right balance between content and image
  • Letting the design and message 'flow' from the original message a business wanted its campaign to communicate.
  • It is important the reader is engaged straight away by using a well-crafted and intriguing subject line in the subscription email
  • Important to make the correspondence personal

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