Three types of online marketing activities you can measure: Online Campaigns (PPC links, affiliate marketing, banners, etc.), Email Marketing and Search Engine Optimization (SEO) .
Online Campaigns KPIs
- How much new traffic do you get from your online campaigns?
- What is the click-through rate for each campaign?
- What is the bounce rate for each campaign?
- What is the conversion rate for each campaign?
- What is the ROI or cost-per-acquisition for each campaign?
E-mail Marketing KPIs
- How many emails have you sent?
- How many emails bounced (could not be delivered)?
- What is the open rate for each delivered email?
- What is the click-through rate for each opened email?
- What is the click-through rate for each link in your emails?
- What is the conversion rate and/or ROI for each email?
- What is your unsubscribe rate?
Search Engine Optimization (SEO) KPIs
- How much traffic do you get from each of the keywords you have chosen to focus on for optimization?
- What is the average rank of your keywords on the search result pages across all search engines?
- What is the conversion rate for each keyword?
- What is the cost-per-acquisition for your SEO activities?
- What is the ROI for your SEO activities?
- Which keywords rank low on the search result pages while at the same time contributing with many visits?
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