A glimpse into the thoughts of SEO in the future;
More effort will be placed on feeds to search engines. Not just XML feeds into paid inclusion and shopping comparison, but also feeds with other types of information, such as local, financial, news, and other verticals. Mobile will become much more popular, search will gradually become more of a personalized experience.
Personalization and digital asset optimization will end 1999-style ranking reports, as search engine results will be based on blended results from end-user specifics, such as geographic location, time of day, previous searching history, and peer group preference.
Online, monitoring the customer voice will become more important than pushing a brand message. Reputation management will become more important as marketing continues its reversal from a broadcast medium to a listening medium.
Marketing into networks will see huge growth, and social search will grow with it.
Tuesday, 20 May 2008
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