Cart Abandonment Statistics

Statistics from MarketLive show that shopping cart abandonment rates have jumped considerably in the past year, as have site bounce rates.

Additionally, bounce rates are also increasing considerably.

The reasons for the increases likely boils down to economic reasons; people are just even more jumpier now about spending cash and the smallest “gotcha” can throw them off. The increase in popularity of comparison shopping also plays a role.

If you leave adding extra charges onto a purchase until the very last page or inflating shipping charges in order to try and get by the consumer and make a few extra bucks, it’s probably a really bad idea - sticker shock sends people packing quick smart and makes them feel decieved.