Seal the Deal Part 2; 5 Tips for Designing the Ultimate Landing Page

Essential design tips to review and keep handy regarding the design of landing pages.

• Scrutinize your competition’s design and organization flow of their landing pages
• Put your most critical landing page elements in the upper 300 pixels of the page
• Think simple
• Be obvious and use standard usage conventions
• Make sure your page loads quickly
• Format your page according to the F-Pattern Eye-Tracking Principle
• Use the same color palette/visual elements from your ads on your landing page
• No clipart! Choose a single dominant photo image to be your hero shot
• Put your message, copy or image, close to the middle of your page
• Make it easy to complete your input form