Opt-Out 101: Why They Unsubscribe

"It's easy to feel defeated about losing subscribers who opt out," says AWeber's Tom Kulzer. But don't get discouraged. Instead, use Kulzer's list of why customers unsubscribe to make improvements:
1. You send too many—or too few—messages.
2. Your content isn't compelling.
3. Your relationship has changed.
4. They have reasons unrelated to you.
5. They change their email address.