An article from an Irish newspaper looking at the growing trend of online shopping, especially in the Apparel and Accessories sector.
More and more Irish women are turning to chilled-out cyberspace rather than stressful shopping centres when stocking up on style. And despite the fact that cynics claimed it would never take off, online clothes shopping has become the cornerstone of the eCommerce revolution, according to the latest figures.
A recent survey revealed that almost half of all consumers here don't bother to leave the sofa while shopping. And when it comes to web-based bargain hunting, it's fashion-conscious women who are fuelling the phenomenon. Fashion has joined concert tickets and CDs on the list of most popular e-purchases, with web sales of clothes soaring by 40 per cent in the past two years.
Meanwhile, fashion website my-wardrobe.com reported a staggering 143 per cent surge in sales in its second year of trading. And it was only a matter of time before the fashion industry made designs on the dotcom explosion, according to Stylebible.ie editor Elizabeth Greehy. "The fashion world is simply following in the footsteps of every other major commodity in this country by rapidly selling online," says Greehy, who runs the site for fashion followers.
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