Lets Play Google Roulette

IMPORTANT information regarding Keywords from Google.
Using other peoples’ trademarks in your pay per click (PPC) campaigns and as keywords has always been regarded as blatant cheating and frowned upon, and while – in my opinion - there should be nothing illegal about doing it, it has always occupied a grey area.
From the 4th of April Google has made a policy revision that applies to complaints it receives regarding trademarks in the UK and Ireland. From the 4th Google will “no longer review a term corresponding to the trademarked term as a keyword trigger. However, we will continue to perform a limited courtesy investigation of complaints regarding ad text purported to be in violation of a trademark.”
And from the 5th May 2008, keywords that were disabled as a result of a trademark investigation will no longer be restricted in the UK and Ireland.
Google’s reason for the change is “We want advertisers to use keywords that are most relevant to their business and our user's interests. Google's goal is to provide our users with the most relevant information, whether it is from our search results or advertisements. A key to achieving this goal with our ads is providing relevant choices and giving users the opportunity to determine which ads they find most relevant.”