Landing Pages, Flypaper or Trampoline

Tips and ideas to create customer focused landing pages.

• 1. Think of as many questions as you can that might be on the mind of a visitor to that specific landing page.
• 2. Choose one of the questions to be the title of that specific landing page. Use the other questions as sub points or topics in the outline of the page.
• 3. The content underneath each heading will be a description of the problem. It is very important that when you describe the problem you do it from your client’s perspective.
• 4. After describing two or three scenarios that your client may fall into closeout with the paragraph that describes your qualifications for dealing with the above scenarios. This is where you put in how me years of experience, the combined experience of your team or your experience in the marketplace.
• 5. The last thing is to have a call to action. The idea is that if your client falls into one of the scenarios described it would be natural for them to do the call for action to get help with their problem.