10% Conversion Ratios

Two interesting pieces on high-converting sites.

Commerce360 suggests: "The message it seems is that if you need to deliver an overall conversion rate of 10% or greater, you need 30M registered users who buy from you 3-5 times per year, a 24-hour television channel, a pattern of inflicting back pain on innocent mailmen 3-4 times each year, or to sell products which are purchased as a result of some ages-old game of emotional blackmail."

Bryan Eisenberg offers further analysis about what the best performers do: "What most of them have in common is they work harder consistently, year after year, at continuously improving their websites for customers than you (the average) do. Their results demonstrate it."